Category: SOCIALLY DRIVEN MUSIC BLOGS and POSTS on MEDIUM

  • Where is the Music Industry?

    Where is the Music Industry?

    Like the old proverb about Nero’s indifference while the whole of Rome was on fire, the music business is fiddling while the world is burning. With some notable exceptions, music today writ large is remiss in not speaking to urgent societal issues with consistent focus and calls-to-action. History is replete with classic songs that were centerpieces to…

  • Music: What is it Good For?

    Music: What is it Good For?

    Photo by Tallie Robinson on Unsplash In our companion piece essay, we spoke at length about the ‘purpose’ of music, and how in the scramble for likes and streams and the ‘next big mainstream hit’, the impact of its meaning has been increasingly diluted and, perhaps, devalued. Something which needs conscious addressing, by recontextualising music with…

  • “Music — It’s About Purpose, Stupid!”

    “Music — It’s About Purpose, Stupid!”

    Photo by William White on Unsplash There continue to be a deluge of articles about the inequity intrinsic to the existing streaming financial models, especially as DSP’s become overwhelmed with user-generated content, AI and generative artificial intelligence “songs.” The unharnessed fragmentation of music consumption and rise of disengaged, passive listening exacerbates the diminishing income of an…

  • SOCIALLY DRIVEN MUSIC BLOG and POSTS on MEDIUM

    See More Medium Posts: https://medium.com/socially-driven-music