Tag: SocialGood
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How and Why Socially Conscious Music Artists and Superfans Might Have Vanquished Trump
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Sometimes Music Reflects Society, Now It Must Also Urgently Lead Again!
Here is the oft-requested “Socially Driven Music For Dummies!” Primer. So, it’s been suggested that we present a simplified overview of the recent essays (linked below) that I co-wrote with respected analyst Hanna Kahlert, of renowned London-based MIDiA Research, which covered so much territory of interconnected concepts that all affect the current and future viability…
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Music: What is it Good For?
Photo by Tallie Robinson on Unsplash In our companion piece essay, we spoke at length about the ‘purpose’ of music, and how in the scramble for likes and streams and the ‘next big mainstream hit’, the impact of its meaning has been increasingly diluted and, perhaps, devalued. Something which needs conscious addressing, by recontextualising music with…
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How Music Can Upright Upside Down America…
Make the Music Industry Relevant Again! What? Why? How? #MusicThatMatters — The Intersection of Music and Social Impact https://medium.com/socially-driven-music/how-music-can-upright-upside-down-america-f13b02c1f853?sk=d224367af82c5944ee59601ebffb4a1d In the process of devising a music business venture to improve the livelihoods of music creators, we had an epiphany from which Socially Driven Music (SDM) emerged. It became clear that music and social impact could be brought together…