- by Stephen (Steve) LovePhoto by Tallie Robinson on UnsplashIn our companion piece essay, we spoke at length about the ‘purpose’ of music, and how in the scramble for likes and streams and the ‘next big mainstream hit’, the impact of its meaning has been increasingly diluted and, perhaps, devalued. Something which needs conscious addressing, by recontextualizing music with regards […]
- by Stephen (Steve) Love‘Music — It’s About Purpose, Stupid! ‘ (How ‘Rich Men North of Richmond’ put Socially Driven Music back on the map) — HypebotWilliam White on Unsplash[HYPEBOT EXCLUSIVE] The music industry needs to focus on the meaning behind music, tying the art back to purpose. That’s the central thesis behind this thought-provoking piece by Stephen Love, former EVP of ATV Music, […]
- by Stephen (Steve) LoveMusic: What is it Good For? [Hanna Kahlert, MIDiA & Stephen Love, Socially Driven Music] — HypebotTallie Robinson on Unsplash[EXCLUSIVE] In this Part 2 companion piece to “Music — It’s About Purpose, Stupid,” Stephen Love, former EVP of ATV Music, and Hanna Kahlert of MIDiA Research dig deeper into how revaluing meaning and purpose in music is the antidote to […]
- by Stephen (Steve) Love‘Music — It’s About Purpose, Stupid! ‘ (How ‘Rich Men North of Richmond’ put Socially Driven Music back on the map) — HypebotWilliam White on Unsplash[HYPEBOT EXCLUSIVE] The music industry needs to focus on the meaning behind music, tying the art back to purpose. That’s the central thesis behind this thought-provoking piece by Stephen Love, former EVP of ATV Music, […]
- by Stephen (Steve) LovePhoto by Possessed Photography on UnsplashMusic Must Serve a Purpose to Resonate and Avoid Being CommodifiedUGC: User Generated Content. Some contend that the future of the music industry is about understanding that a transition is underway where fans are no longer passive listeners but want to move beyond traditional fan consumption towards communicating and connection with […]
- by Stephen (Steve) LovePhoto by Possessed Photography on UnsplashMusic Must Serve a Purpose to Resonate and Avoid Being CommodifiedUGC: User Generated Content. Some contend that the future of the music industry is about understanding that a transition is underway where fans are no longer passive listeners but want to move beyond traditional fan consumption towards communicating and connection with […]
- by Stephen (Steve) LovePhoto by Possessed Photography on UnsplashMusic Must Serve a Purpose to Resonate and Avoid Being CommodifiedUGC: User Generated Content. Some contend that the future of the music industry is about understanding that a transition is underway where fans are no longer passive listeners, but want to move beyond traditional fan consumption towards communicating and connection with […]
- by Stephen (Steve) LoveIf you are empathetic and sentient like us, you share our visceral awareness that despair is no match for positive social activism propelled by #Music4APurpose (songs that metaphorically elicit thought in addition to being entertaining). You’ve probably recognized the above qualities in yourself that range from perceiving the feelings of animals and other living organisms, […]
- by Stephen (Steve) LoveAnik MandalAs Simon Sinek elucidated in his bestseller book, “Start with Why: How Great Leaders Inspire Action,” a successful action plan must not only identify an opportunity, but first must understand the reason it exists to be able to apply solutions.Socially Driven Music’s primary purpose as a consultancy is to recognize and act upon an […]
- by Stephen (Steve) LoveSOCIALLY DRIVEN MUSIC = (MUSIC + SOCIAL ADVOCACY & ACTIVISM + 💲)∞“The Love Letters” title obviously borrows from the author’s apt surname….https://bit.ly/TheLoveLetters (Twitter Post)….Check out why everyone is saying that a 3-part series of essays being called “The Love Letters” is a must-read for anyone who is touched by socially poignant music and for whom the news […]
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