- by Stephen (Steve) LovePhoto by Possessed Photography on UnsplashMusic Must Serve a Purpose to Resonate and Avoid Being CommodifiedUGC: User Generated Content. Some contend that the future of the music industry is about understanding that a transition is underway where fans are no longer passive listeners but want to move beyond traditional fan consumption towards communicating and connection with […]
- by Stephen (Steve) LovePhoto by Possessed Photography on UnsplashMusic Must Serve a Purpose to Resonate and Avoid Being CommodifiedUGC: User Generated Content. Some contend that the future of the music industry is about understanding that a transition is underway where fans are no longer passive listeners, but want to move beyond traditional fan consumption towards communicating and connection with […]
- by Stephen (Steve) LoveIf you are empathetic and sentient like us, you share our visceral awareness that despair is no match for positive social activism propelled by #Music4APurpose (songs that metaphorically elicit thought in addition to being entertaining). You’ve probably recognized the above qualities in yourself that range from perceiving the feelings of animals and other living organisms, […]
- by Stephen (Steve) LoveAnik MandalAs Simon Sinek elucidated in his bestseller book, “Start with Why: How Great Leaders Inspire Action,” a successful action plan must not only identify an opportunity, but first must understand the reason it exists to be able to apply solutions.Socially Driven Music’s primary purpose as a consultancy is to recognize and act upon an […]
- by Stephen (Steve) LoveSOCIALLY DRIVEN MUSIC = (MUSIC + SOCIAL ADVOCACY & ACTIVISM + 💲)∞“The Love Letters” title obviously borrows from the author’s apt surname….https://bit.ly/TheLoveLetters (Twitter Post)….Check out why everyone is saying that a 3-part series of essays being called “The Love Letters” is a must-read for anyone who is touched by socially poignant music and for whom the news […]
- by Stephen (Steve) LoveImagine a World Where Modern Music Doesn’t Suck, Part 2 (Socially Driven Music Returns Purpose to Music)Socially Driven Music’s objective is to not only illuminate daunting issues confronting society and the business of music, but to harness the energy that results when reminded that the two are inextricably tied and that solutions can be activated through […]
- by Stephen (Steve) LoveImagine a World Where Modern Music Doesn't Suck, Part 1 (Socially Driven Music Returns Purpose to Music)Come along and be part of dismantling the music business and recreating it with a return to quality and social impact! We are all hearing observations, prognostication and some reasonably insightful analysis about the dysfunction of the music business over […]
- by Stephen (Steve) LoveWhy Is So Much Current Music About Nothing But Bullshit?First of all, not everyone who can create a track in their bedroom is an artist or songwriter. Of the estimated 60,000 tracks uploaded every day to Spotify alone, there are actually a small fraction that objectively qualify for mass distribution, or will be remembered, or […]
- by Stephen (Steve) LoveWant the Secret Sauce for Music and Fan Interaction IRL and the Metaverse?We can feel our blood pressure rise as we avidly follow the news in various live media and voraciously read about current events each day. As engaged citizens, we feel obliged to subscribe to a firehose array of disparate news sources to stay […]
- by Stephen (Steve) LoveWarner Music, Sony Music and Universal Music Acknowledge Failure.While the dismissal of unrecouped advances for legacy artists and songwriters by Warner Music, following Sony and then followed by Universal (sensing a familiar music industry lemmings-like pattern?) will be welcomed, it is not a sign of “the seismic transformation of the music industry in the modern […]
See More Medium Posts: