Socially Driven Music Blogposts

  • Where is the Music Industry?

    Where is the Music Industry?

    Like the old proverb about Nero’s indifference while the whole of Rome was on fire, the music business is fiddling while the world is burning. With some notable exceptions, music today writ large is remiss in not speaking to urgent societal issues with consistent focus and calls-to-action. History is replete with classic songs that were centerpieces to…

  • Sometimes Music Reflects Society, Now It Must Also Urgently Lead Again!

    Sometimes Music Reflects Society, Now It Must Also Urgently Lead Again!

    Here is the oft-requested “Socially Driven Music For Dummies!” Primer. So, it’s been suggested that we present a simplified overview of the recent essays (linked below) that I co-wrote with respected analyst Hanna Kahlert, of renowned London-based MIDiA Research, which covered so much territory of interconnected concepts that all affect the current and future viability…

  • Music: What is it Good For?

    Music: What is it Good For?

    Photo by Tallie Robinson on Unsplash In our companion piece essay, we spoke at length about the ‘purpose’ of music, and how in the scramble for likes and streams and the ‘next big mainstream hit’, the impact of its meaning has been increasingly diluted and, perhaps, devalued. Something which needs conscious addressing, by recontextualising music with…

  • “Music — It’s About Purpose, Stupid!”

    “Music — It’s About Purpose, Stupid!”

    Photo by William White on Unsplash There continue to be a deluge of articles about the inequity intrinsic to the existing streaming financial models, especially as DSP’s become overwhelmed with user-generated content, AI and generative artificial intelligence “songs.” The unharnessed fragmentation of music consumption and rise of disengaged, passive listening exacerbates the diminishing income of an…

  • SOCIALLY DRIVEN MUSIC BLOG and POSTS on MEDIUM

    See More Medium Posts: https://medium.com/socially-driven-music

  • How Music Can Upright Upside Down America…

    How Music Can Upright Upside Down America…

    Make the Music Industry Relevant Again! What? Why? How? #MusicThatMatters — The Intersection of Music and Social Impact https://medium.com/socially-driven-music/how-music-can-upright-upside-down-america-f13b02c1f853?sk=d224367af82c5944ee59601ebffb4a1d In the process of devising a music business venture to improve the livelihoods of music creators, we had an epiphany from which Socially Driven Music (SDM) emerged. It became clear that music and social impact could be brought together…

  • Socially Driven Music Value Propositions

    Socially Driven Music Value Propositions Apr 1, 2020 · 2 min read Socially Driven Music began as a plan to guide music creators in improving their livelihoods while intersecting with and championing social causes. We quickly recognized that this is best made possible by influencing the politics integral to it all. Together, we can impact…

  • Forgettable Hit Records vs. Evergreen Hits of Great Songs

    http://bit.ly/Forgettable-Hit-Records-vs-Hits-Made-of-Great-Songs

  • TWO SONGS THAT CHANGED LIVES

    Two Songs That Changed Lives   By Rand Bishop   September, 2002. Lexington, Kentucky. Rupp Arena — home court of the legendary Kentucky Wildcats. Eighteen thousand country-music enthusiasts have just granted divided attention to an opening set by a trio of up-and-comers called Rascal Flatts. Now, headliner/genre superstar Toby Keith is blasting through eight, consecutive,…

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